ABOUT MAVERICKOPS

Built by someone who lived the crash - and refused to accept it as the cost of building something.

MaverickOps exists because structure isn't a luxury. It's the difference between a business that gives you a life and one that takes it.

MEET KAELA — FOUNDER & STRATEGIC PARTNER

I see patterns where others see problems. I walk into a business and within minutes I can tell you where the foundation is cracking - before the walls start to split. Then I get to work fixing it.

I'm direct. I move fast. I don't soften things that need to be said clearly. And I invest in every client relationship like it matters - because it does.

I am not a consultant who hands you a report and walks away. I am a strategic partner who gets inside the business, finds the structural breakdown, builds the fix, and makes sure it holds.

I have been certified in strategic mapping, trained in operations architecture, and I've spent years inside messy backends and burned-out teams translating overwhelm into order.
But the most important thing I bring to this work isn't a certification. It's that I have been exactly where you are.

THE ORIGIN

I built a business, drowned in its success, and walked away from everything I had built.

My first business was in the insurance adjusting space. I did really well. And then I burned out completely — got sick, exhausted, and eventually gave up everything I had worked for.

It wasn't laziness. It wasn't bad decisions. It was a structure problem. I had built something real on a foundation that was never designed to hold it.

In the middle of rebuilding, I became obsessed with systems, structure, and the mechanics of how businesses actually sustain themselves. I invested thousands of dollars learning both the strategy and the hands-on skills to build it right. I studied. I built. I tested. I refined.

And then I started talking to other business owners — and I kept seeing the same look. The same exhaustion. The same story wearing a different face.

The difference between them and me was that they had accepted this as their fate. I knew there had to be a better way. MaverickOps is that better way.

WHAT WE BELIEVE

Structure isn't controlling. Chaos is.

The obvious is not obvious

People will get away with whatever they can — not out of malice, but because it's human nature. Without clear structure, standards, and expectations, everything becomes negotiable. And negotiable standards create chaos.

Good people want structure

The best employees don't run from structure - they run toward it. They want a leader who sets the standards equally for everyone and gives them the clarity to do their best work.

Hiring good people is not a system

You cannot hire your way out of a structure problem. Good people inside broken systems still produce broken results. The foundation has to come first.

Structure creates freedom

The founders who resist structure because it feels controlling are the same ones who can never step away. Real freedom - financial, personal, generational - comes from building something that runs without you.

Who we work with — and who we don't.

THIS IS FOR YOU IF

  • You're growing but the business is getting heavier to run, not lighter

  • You have tools, systems, or people — but things still feel fragile

  • You're tired of reacting and ready to operate with intention

  • You're at $250k+ revenue with a team of 3–25 people

  • You want measurable results, not a vague engagement with no clear end

  • You're ready to be honest about what's actually broken

THIS IS NOT FOR YOU IF

  • You want task-based support only — someone to do the work for you without changing the structure

  • You're avoiding the hard decisions about ownership and accountability

  • You're expecting overnight fixes or plug-and-play solutions

  • You're not willing to give full access, honest communication, and agreed-upon authority to implement

  • Your ego is more important to you than your business's health

OUR VALUES

  • We do not maintain what should be rebuilt. Growth here means honest diagnosis, hard decisions, and building something better than what existed before — even when that's uncomfortable.

  • We will tell you what we see. Not a softened version. Not what you want to hear. If something is broken, we name it — because that's where the real work starts.

  • Chaos is not a personality trait. It is a structural problem with a structural solution. We do not move until the picture is clear — and we don't let you move blind either.

  • We respect your time by not wasting it. Your team by not making them the villain. Your business by telling you the truth about what it actually needs.

  • You built this for freedom. If the business is costing more than it's creating — that is not hustle. That is a foundation problem. We fix foundations.

Let's find out what's actually going on in your business.

Start with the Stability Check — a free 5-minute assessment that shows you exactly where the pressure is coming from.

take the assessment →
See How We Work