MAVERICK
noun
a person who thinks and acts independently, often refusing to go along with the group, rules, or expected ways of behavior
OPS
noun
The structure that turns what you want your business to become into the way it actually operates.
MAVERICKOPS
Build the business for the liVES it's supposed to support — NOT SOMEONE ELSE'S VERSION OF SUCCESS.
Because there is no prize for building your business the way everyone else does.
The right team, systems, technology, business model, and even the role you play in it depend on what you're actually trying to create.
MaverickOps helps you build that business — on purpose.
Oh hey, I’m Kaela.
The Maverick behind the Ops.
I've spent years inside businesses doing the work, managing the work, and eventually redesigning the way the work gets done.
For a long time, I thought my value was in what I could build: workflows, systems, automations, processes.
Turns out, the bigger value usually comes before I build a damn thing.
I see what’s connected. I ask the questions nobody thought to ask. And I help business owners turn a pile of problems and possibilities into a clear next move.
I SEE things DIFFERENTLY.
CLARITY
Before complexity
CAPACITY
Before more headcount.
DESIGN
Before build.
HOW I THINK ABOUT BUSINESS
I don't believe in doing things just because that's what “they” tell you.
01 — GROWTH
Bigger isn't automatically better.
More revenue, more employees, and more locations only matter if they're taking you somewhere you actually want to go.
02 — SYSTEMS
The best system is the one that fits the business.
Not the fanciest. Not the one everyone on LinkedIn is using. The one your people will actually use and your business actually needs.
03 — HIRING
Another person isn't always the answer.
Sometimes you need to hire. Sometimes you need to fix the work, the roles, or the way it's moving before you add another salary to the problem.
04 — SUCCESS
You get to decide what enough looks like.
You don't have to build the biggest company in the room. Build one that makes good money, works well, and gives you more of whatever you started the damn thing for.